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Tendances France/French Trends |
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France: February brings the first fruits of recovery |
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2010_04_1 |
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The drop by -1.1% in the RevPAR for the month of February does not yet have the stuff to make the hotel industry celebrate, but the slightest sign of improvement is welcome. For comparison purposes, the drop recorded on twelve months was 8.1%. In fact, the decrease of the difference with respect to the year 2009, one of the worst in the recent history of the hoŽtel industry, confirms the beginning of the recovery. It is shrinking gradually towards 0%. Optimistic obserŽvers will see it as a sign that the trend is turning around, especially since the segments that are most sensitive to cyclical change, the 4* and to a lesser extent 3*, are improving. While prices are not yet back on an uptrend, upscale clientele are making a progressive return. This is particularly true in Paris, and the capital ended the month on a positive note. The 0-2* segment, on the other hand, which took more time to enter the crisis, is still recovering from the ongoing moroseness of the economy. The provinces, also less susceptible to the fluctuations of international tourism, are also slower to benefit from new opportunities. |
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Arnaud Deltenre |
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