The Spanish capital was one of the European cities hit the hardest by the crisis. With the brutal drop in OR, in 2009 its business segment entered a price war that was disastrous for results. But the months to come appear to mark a progressive return to business. The city’s tourism appeal –with the Prado Museum in the lead– holds strong. Madrid remains a short stay destination with a bright future that the leaders of the world’s hospitality industry are all trying to join.
